I’M CECILIA

MBA Candidate at Darden School of Business, writer, and founder of JAS (Joie Avec Sans), an alcohol-free beverage brand that allows everyone to participate in the social ritual of drinking without compromise, by mindfully creating beverages that emulate the look, taste, and mouth-feel of traditional alcoholic beverages.

Prior to founding JAS, I founded La Niña del Mezcal and ŌME Spirits, companies that promote awareness of artisanal Mezcal and other agave spirits in order to preserve their traditional production processes and position Mexican spirits as premium spirits in international markets.

In 2012, I fell in love with Oaxaca and my passion for agave led me to establish one of the first blogs about Mezcal and the culture that surrounds it. In 2016, I was included in the “Most Innovative Women in Food and Drink” list by Fortune and Food & Wine Magazines, and in 2018 I authored my first book on agave spirits called “Tequila Made Me Do It” published by Harper Collins UK.

Today, I embrace and pursue an alcohol-free lifestyle and am passionate about creating products that allow everyone to enjoy every moment alcohol-free, while providing a new outlook on how living alcohol-free can be fun and easy.